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The page - simply entitled "Nobody Cares" - callously suggested that everyone was utterly indifferent to the well-being, opinions and existence of the reader. Shocked at the inhumanity and abuse of authority displayed by the responsible parties - but unable to remove the site due to policy protecting freedom of speech - Samaritans and the National Suicide Prevention Lifeline launched their "Somebody Cares☺" campaign on August 3rd as a means of remedying the rapidly disintegrating situation.
Within 3 days, "Somebody Cares☺"had become a worldwide phenomenon with funding from various Government agencies and noted philanthropists, as well as endorsement by London Transport, Kelloggs and, of course, Bono.
- ↑ And still does, despite numerous attempts to take the page offline