UnNews:RaceTogether races to oblivion

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RaceTogether races to oblivion

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22 March 2015

Howard Schultz

Schultz explains to staff that the sudden about-face in its campaign to do the right thing is the right thing.

SEATTLE, Washington -- Starbucks chief Howard Schultz beat a hasty retreat from the recent campaign to get its "baristas" to nag customers about race. Employees were "given the option" of writing "Race together" on every coffee cup, the other option being to seek employment elsewhere.

Schultz said the attempt to serve condescension along with coffee "is far from over" — that instead of the notorious U.S. decision in Vietnam to "declare victory and leave," Schultz intends to declare defeat and leave boots on the ground.

The #RaceTogether campaign was met with condemnation on social media, the average thin-skinned Starbucks patron accusing the chain that wanted him to think more about race of doubting his current passion to declare himself the furthest thing from a racist about twice an hour.

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Competitors race to match Starbucks abuse of customers

Surely stung by the incisive coverage in dependable news outlet UnNews, Schultz released a letter to staff on Sunday. "This hasn't been easy for you....We didn't expect universal praise," in contrast to the usual rich executive who authors a campaign of sanctimony.

Schultz said Starbucks plans more corporate consciousness-raising, with an upcoming campaign raising awareness of addiction to caffeine.

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