UnNews:RaceTogether races to oblivion
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RaceTogether races to oblivion
We distort, you deride
Wednesday, August 23, 2017, 18:06:UTC)(
22 March 2015
SEATTLE, Washington -- Starbucks chief Howard Schultz beat a hasty retreat from the recent campaign to get its "baristas" to nag customers about race. Employees were "given the option" of writing "Race together" on every coffee cup, the other option being to seek employment elsewhere.
Schultz said the attempt to serve condescension along with coffee "is far from over" — that instead of the notorious U.S. decision in Vietnam to "declare victory and leave," Schultz intends to declare defeat and leave boots on the ground.
#RaceTogether campaign was met with condemnation on social media, the average thin-skinned Starbucks patron accusing the chain that wanted him to think more about race of doubting his current passion to declare himself the furthest thing from a racist about twice an hour.
Surely stung by the incisive coverage in dependable news outlet UnNews, Schultz released a letter to staff on Sunday. "This hasn't been easy for you....We didn't expect universal praise," in contrast to the usual rich executive who authors a campaign of sanctimony.
- Joseph WHITE "Starbucks ends 'Race Together' campaign in stores, effort not over". Reuters, March 22, 2015