That was easy!
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“That was easy!”
Staples began selling "That was easy!" buttons, a battery-powered electronic device with no function other than to deliver the corporate slogan when the button was pressed.
It is perhaps a commentary on the present time that such a fine piece of precision technology could be manufactured with no purpose other than to deliver a slogan. However, Grandfather's generation gave us the rubber duck, equally pretty, equally useless, and incapable of using words at all but merely emitting a squeak at tub-side.
The squeak, incidentally, was itself a marketing slogan — of the 1940 Presidential campaign of Wendell Wilkie. Though the squeak was a storybook failure of marketing, most Americans preferred it to Wilkie's other slogan, "One World."
The author's girlfriend (whose nickname is also "Easy") is personified by this button, which the author occasionally places at her seat at the dinner table for activation when she sits down, although that is hardly the most remarkable use of that part of her anatomy.