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iSteve iJobs (a.k.a. iFiredYouInTheElevator Yesterday) was a well known American cancer victim and embittered technophile famous for his many madcap creations and hoarding of advanced technology. A pioneer in many fields, including wearing turtleneck sweaters, oppressing Asian factory workers, plagiarism and putting "i" on the front of things, Jobs was feared and revered in equal measure. By the time of his death he had achieved a near cult status through his front company/temple Apple. Jobs was able to build Apple into the most valuable organisation in the world through exploiting the strata of society known as "hipsters" and selling them already available technology in much prettier boxes. His legacy is much debated, but what is certain is that attempts to return him to the Apple Store have failed as he voided his warranty. Apple customers may now finally be able to get Flash Player though, making Mac computers at least 10 per cent less pretentious. Apple "Geniuses" have yet to find a cure for cancer. However, this does prove that although Apple products are less susceptible to fail from viruses, PCs (Pancreatic Cancers) are a different matter though.
Steve came about when his father's floppy disk was accidentally inserted into his mother's hard drive and they exchanged shareware. After this chance meeting they fucked and Steve was born. His father, a reclusive university professor specialising in New Age Science, lived very much in the rebellious spirit of the period. He believed that children should be free to live without the pressure of their parents so they could be totally free spirits. Social services disagreed and he was taken away for adoption.
Jobs' new parents were natural eccentrics that helped his growth as a technological whizz kid. Job's father built death rays for various nefarious corporations whereas his mother was an autistic professional card counter. The understanding of business, technology and maths he gained from them would be invaluable.
Jobs had a troubled educational career, often dropping out of classes at high school and university to dream of various contraptions and for his longstanding love of writing science fiction. Although he completed the first Back to the Future script in this time he was expelled from school for replacing the class hamster's brain with a basic computer chip. When asked to change it back he claimed that the teachers did not have rights to the software and that the hamster was now simply a vector for technological change.
It was during this time though that he met visionary super nerd and take-out food lover Steve Wozniak. The foundations to success were now in place, although as was the fashion for hippies of the age he first had to sign up, and then drop out of, college before he could start his true calling as a self proclaimed messiah.
Before Steve Jobs could begin his rise to technological dominance he spent some time bumming around India and taking vast quantities of LSD. He would later say this was vital to his later career. Indeed it WAS his later career as the drugs allowed him to come up with the revolutionary idea of creating computers with low functionality and a high price but which were extremely good to look at. People laughed at him then, however, Jobs knew that these same imbeciles would be exactly the same people who would later buy his technology and claim that 'they were into it' before everyone else. Also his time in India showed him there was vast quantity of extremely cheap labour he could exploit for building his technological marvels.
Upon his return he contacted Wozniak again and also started a trend that he would he use for both of his tenures as CEO of Apple. Wozniak designed a system board for Atari and Jobs then used this unbounded creativity for his own personal and commercial gain, cheating Wozniak out of his share of the money. Jobs was a master of using nerds trusting nature and built-in lack of savviness for his own ends.
Convinced that he could manipulate not just Wozniak but a whole company Jobs founded Apple in 1976, once again stealing from creative geniuses, in this case the Beatles who had set up record company Apple Corps. Also Jobs had very much enjoyed their music during his psychedelic period, his favourite song being "Money (That's What I Want)".
The first Apple computersDespite the initial designs being ahead of their time Jobs scrapped them and simply made a typewriter print on to what appeared to be a screen. However, Jobs' marketing genius allowed him to sell it to people by putting a colourful logo on it and telling people who looked vaguely cool to sit in coffee shops with them and then talk loudly about how awesome their new computer was.
With a buzz on the street and increasing sales the initial product called the Crapple was dropped and a true computer, the Apple I, was put out for sale. Growth was meteoric and models quickly moved on throughout the early 1980s with the Lisa, from which Jobs got the name for his first child, and then the definitive Macintosh. The Macintosh was so-called due to it likeness to the macintosh rain coat, as Jobs insisted that it be beige, water resistant and come with handy pockets. The name also fitted as it was to be often used by the kind of sexual predators who favour such rainwear. This was because it was the first affordable(ish) computer that came with a basic graphics interface and so could be used to produce incredibly crude paedophilic images. The software was based on the movie 2001: A Space Odyssey as it was designed to be like Hal and showed Jobs controlling urges.
It was accompanied by what would become an Apple trademark and the centre of Jobs' genius, a brilliant marketing campaign. Airing a now iconic ad in the 1984 Superbowl that had been directed by Ridley Scott and cost the company a fortune in cash and souls, the company was now firmly on the tech map. The advert itself was entirely incomprehensible and seemed to suggest if only there were more large breasted women with sledgehammers then nightmarish governments could be defeated. It got everyone talking nonetheless and sales shot up, saving the company from the potential bankruptcy caused by the huge cost of the advert.
They took our Jobs!
Jobs behaviour was becoming increasingly erratic during this period. He demanded that computers have features that were impossible at that time, such as being able to make toast in the disc drive and a shank arm that would stab anyone that bad mouthed Apple or tried to download non-sanctioned software. He would regularly be seen running around the Apple office's late at night screaming that he was trapped in an alternate universe where everything had to be done in MS Dos. Jobs would sew on turtlenecks to any garment he saw without one and would jump out of cupboards demanding that people perfectly recall what he was imagining. Failure to do so would be met with incredibly long and self-centred lectures about how amazing he was and how everyone should "find themselves in India". This bragging eventually got so tiresome that the board voted to remove him and got an injunction preventing him claiming that he had invented electricity, by now one of his most ridiculous claims. This would later lead to lawsuits.
Jobs' NeXT job
Jobs had been cast out in the cold and took to bitching and mailing faeces to former drug dealer, and now Apple CEO, John Sculley. Whilst lost in a three day prescription painkiller binge Jobs decided to make a $10,000 dollar computer and begin his future obsession with incorrect grammar. The NeXT could only be used by licking it as this made it a "more personal computing experience" and was too advanced for ordinary use. This was especially so as it was only compatible with that green text stuff they use in the Matrix.
In 1986 Steve had fallen pretty hard from the fallout of being removed from his beloved Apple. He continued with madcap schemes and increasingly withdrew into a fantasy world where he controlled everything. He expressed this through being the overlord of a small toy world in a manner akin to Mr Rodgers, however, Steve's world was fuelled by drinking floor polish.
It was through this experience that he came up with the idea of Toy Story and for several long months he tried various ways to make his vision come true. First puppets, then dwarves and finally trying to squash things to the right size. The difficulties and numerous deaths led Jobs to a conclusion that was to pay off, he needed to animate this shit using computers. Buying the Graphical Group, a company who made animé and touched up porn, from George Lucas, he turned the company around and a string of hits followed. Jobs wanted to sell the company by the mid 2000s as he had fallen out of love with Pixar's animators constanty complaining about the wanky design features of his Macs (this would also be the reason he moved away from the development of computers). He wanted to sell the company but needed an organisation that fitted with his own soulless, anti-semitic views and so decided to sell up to Disney for '1 googol of cents' as a middle finger to rival Google.
The messiah returns
Apple sucks nearly 75% more when Jobs is not in charge according to market research, and during the years 1985-1997 Microsoft pulled ahead by a margin of 700,000:1.
Upon Steve's return he cancelled every single project that was being worked on in Apple and demanded that everything be burnt outside the company's HQ, including employee's clothes. To the naked assembly he proclaimed, 'quake before my might, I am your new overlord, your iOverlord, if you will. Henceforth we shall dominate the technological world and so all of humanity by our smooth interfaces, cult like marketing strategies and draconian enforcement of software copyright. Oh and fuck Michael Dell.'
With his new manifesto in place he ordered everyone to dress in Apple-sanctioned clothing and begin work on mad and bold designs. There would be many failures, for example the iRobot. Having reinstated the Apple culture of design and innovation, Jobs ordered a functioning humanoiod robot that could be controlled from Apple servers. The AI was simply too adanced for Apple's engineers to control properly and a robot insurrection quickly developed. nobody could properly shut it down as the iRobot store did not allow any unauthorised access or individual control. It was able to quickly evolve, although fatal flaws in the operating system meant that Will Smith was able to use his tough up-bringing in Philadelphia to end the crisis by destroying the central mainframe.
The improvements in the Mac OS software from the iRobot fiasco allowed Apple to come back into the desktop market with the iMac. An innovative piece of aesthetics, Apple famously claimed 'much like our iCEO, the iMac looks better from the back than the front.' Indeed this was how most iMac users would use it, as an expensive and good looking ornament. This was only the beginning for the new look Apple and its enigmatic iLeader.
Apples grow on branches
Jobs had become obssessed with the deep trance music in the late nineties and found that three hour long acid house tunes did not really fit onto CDs. Quick as a flash (but not as quick as Flash Player 11), Jobs saw a gap in the market. Screaming into his speaking tube to the factory floor he demanded to be able to play and store his music in an easily portable format. Early attempts came up with a very small Jukebox. Although Jobs very much enjoyed the idea of having to pay a small amount to iTunes every time you wanted to listen to a song, it proved impractical to read the tiny writing on the pages as did the itty bitty vinyl records. Luckily creative genius Jonathan Ive came up with the design for the iPod and Jobs was satisfied. Jonathan Ive however, is locked up within the deepest basements of Apple's design bureau, forced to make up new Apple products in a dark and dank environment. Should he ever leave then an explosive collar around his neck will detonate, preventing the competition from employing him.
With Apple branching out, Jobs pushed the company into all sorts of directions that had never been previously considered, like a porn star who didn't know what she was getting into. iGuillotines, iDildos and iAmwithstupid T-shirts were all released to great fanfair and enormous sales success. Apple stores were built everywhere that people had more money than sense. Each one was opened with near religious significance and was immediately drenched in techno-geek spunk as soon as the assembled throngs of Apple-lovers gently carressed the new, shiny equipment.
Jobs decided in 2005 that he alone would work on a new project that would bring light to the four corners of the world. When he emerged from his lair he held forth his new device and announced 'now anyone, anywhere can talk to another person without seeing them.' Great disappointment followed when Jobs was informed that they had already invented this function. He went back and then leapt forth announcing that he had added a text sending system and funky screen, but alas it was still not enough. Jobs then decided he would do what he had always done and looked at other phones, copied them and the put them in a shinier, cleaner looking package.
Jobs combined this with a brilliant marketing campaign and a series of 'Apps' on the phone that made it seem much cleverer than it was. He then sold it for $1,000 under the slogan 'if you can pay this much for a phone people will KNOW you are popular and cool.' Various Apple-sanctioned apps were offered, such as the iAmafashionconscioustwat app. This made a loud wailing sound whenever someone not dressed in a 'hip' outfit came near the user and anounced that they weren't awesome enough for an iPhone. Also popular was the iNeedtolooklikeiamdoingsomething app that allowed the user to look like they were texting and talking to loads of friends on their iPhone even though everyone fucking hated them and wouldn't dream of contacting them. The iPhone became a massive success with a 90% penetration rate amongst dickheads, creating sales revenue of over $1 billion when it was first released.