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Mad Magazine. Since Mad's inception it is famously ridiculed for containing non compos mentis maxims of great wit and lunacy attributed to Alfred, who the magazine often refers to as "Mad's maddest cartoon." Alfred’s credo of “What, me worry!?” has both dumbfounded and confounded the lives of his fellow earthlings for decades. But, the mirth be known and laid aside, Alfred's Mad Magazine identity is simply an elaborate ruse to conceal his international secret. Not that anyone would believe it, but Alfred E. Neuman is the real power behind the office of U.S. President, regardless of what decoy appears to win the elections.