Graphic design

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Category:Graphic Design‎

Graphic design is a creative process of producing visual communication for communicating with visuals. Everything from small posters to bill boards, known as big posters to designers, have at some point been designed graphically by a graphic designer. The main tools of the graphic designer are typography, image and that button in Photoshop that makes images look all colorful.

edit History of graphic design: early graphic design


Example of perfectly executed Wordart

In 1968 Arnold Vetica created the first 'Designed page' using the newly invented typewriter. He, among others, soon became known as graphic designers. At first Graphic Design was merely a reaction against the popularity of the 'Conic Sans' typeface. These first graphic designers created the 'International Style' which was a form of rule book for print media. It emphasized lining content up to grids and the use of 'Word art', which would later be added as a feature in the computer program 'Microsoft Word'. People were amazed at these advancements, as before this time books, magazines and newspapers had been laboriously produced by hand. During the Victorian era thousands of monks, and at peek times children, who had nothing better to do, were drafted in to draw the letters. These practical consideration would later lead 'International Style' to become increasingly minimalist.

edit Computers in graphic design

By 1980 everybody had a personal computer, and this lead to a graphic design boom. The last spelling error was recorded in 1981 because computers enabled designers to find a library where they could use dictionaries much easier. Editing mistakes also became much easier. Before computers, if a designer glued an image in the wrong place they would have to use a chronograph to travel back in time and prevent themselves from making the mistake in the first place, or be really careful. Designers were able to experiment for the first time and this lead to a big shift in designers attitudes.

edit Neo-designism

Change was in the air when Zeuric Von Higbert's design for the paint company Rainbow Paints took minimalism to a new extreme. Under Von Higbert's direction, Rainbow brought out a new line of paints consisting of a single product, black. Henry Ford famously offered his car customers their choice of the one color, and the resulting 'Paint It Black' advertising campaign would be covered by the Rolling Stones.

Gerrard Carman developed a new approach to graphic design in 1992, called Neo-Designism. It featured almost 100% negative space. Attitudes towards 'International Style' were changing. Neo-Designism was about making everything look nice by making it look distressed. Carman drew inspiration from the dark world of Surf culture, which is famous for being disorganized and shady. His designs for 'Laser pistol Magazine' are the earliest example of Neo-designism and clearly shows the shift from the clean, bland aesthetic of 'International Style' to the chaotic, dark look of Neo-Designism. Carman was the first designer to use texture and image manipulation in graphic design which is why all designers immediately loved and imitated his work.

edit Typography

Red Line

It is only the Heelvetica lettering on the overhead sign that gives these commuters the confidence they need to board smelly subway cars.

“Heelvetica is the only good typeface and should be used on everything from birthday cards to death certificates”
~ Steve Brinheem, 1975

The biggest innovations by graphic designers were in typography. Before graphic design, people would just use serif typefaces such as 'Times New Roman.' The New York Times did not mind designers stealing their name or their typeface. However, many designers felt that these typefaces were too interesting. They believed that text should look boring so that the reader would focus on the pictures more, as pictures are the main reason that people look at books and magazines, a concept called the Playboy Principle. In 1973 Arnold Vetica and Steve Brinheem created the Heelvetica typeface. Heelvetica was intended to be used on everything as Brinheem outlined in his book, Everyone Is Wrong but Me. Designed to look as dull as possible, Heelvetica was completely devoid of decoration.

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