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Today's Featured Article - Costa Coffee
Costa Coffee is a multinational coffee-house chain that operates over seven million coffee shops across 127 countries. Costa Coffee is famed for its motto, "A coffee for every mile," and rather less for its coffee. Costa Coffee's business strategy is to have a Costa Coffee shop "within view from anywhere in the UK."
The Costa Coffee website provides an insight into its history:
To dominate the burgeoning UK coffee market, Costa Coffee developed an ambitious business strategy in 2009, setting itself near-impossible targets to meet by 2025. Its primary goal is to open as many stores as it can over the next 20 years. Like a viral outbreak, it has spread across the UK and infected many major business and retail outlets.
Costa Coffee can be purchased from inside petrol stations, public toilets, super-markets, WH Smiths, Homebase, public toilets, high schools, national embassies, petrol stations, independent cobblers, and public toilets. Sub-units operate in a variety of different locations around the country including public toilets, international airports, bus stops, train stations, social khazis, and public toilets. Many of Costa’s smaller franchises rely on the Costa Insta-Machine, a self-service device found frequently in communal shitters.(more...)
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