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Yesterday's Featured Article - Costa Coffee

CostaTwins

Costa Coffee is a multinational coffee-house chain that operates over seven million coffee shops across 127 countries. Costa Coffee is famed for its motto, "A coffee for every mile," and rather less for its coffee. Costa Coffee's business strategy is to have a Costa Coffee shop "within view from anywhere in the UK."

The Costa Coffee website provides an insight into its history: After reading an article about dwindling coffee shops in London, twins Mildred and Mortimer Costa seized the business opportunity to start a coffee brand and began importing raw coffee from Peru. Their practice was simple; order one tonne of coffee per month, extract the coffee seeds from the fruit by hand and then roast it in their mother’s kitchen oven. Less than two years after importing their first tonne of coffee, the stump-fingered Costa twins founded ’’Costa’s Roasted Seeds’’ in London in 1971. After three years of roasting, the Costas finally managed to accrue enough money to open their first coffee shop in central London. Costa Coffee™ as we know it was born. Its doors opened in August 1974 and was an immediate success. By 1983 it had expanded its franchise to 35 other locations across London’s suburbs and had established its now-famous branding.

To dominate the burgeoning UK coffee market, Costa Coffee developed an ambitious business strategy in 2009, setting itself near-impossible targets to meet by 2025. Its primary goal is to open as many stores as it can over the next 20 years. Like a viral outbreak, it has spread across the UK and infected many major business and retail outlets.

Costa Coffee can be purchased from inside petrol stations, public toilets, super-markets, WH Smiths, Homebase, public toilets, high schools, national embassies, petrol stations, independent cobblers, and public toilets. Sub-units operate in a variety of different locations around the country including public toilets, international airports, bus stops, train stations, social khazis, and public toilets. Many of Costa’s smaller franchises rely on the Costa Insta-Machine, a self-service device found frequently in communal shitters.(more...)

Did you know...

*...that the United States presidential election of 1948 saw the overwhelming defeat of then-President Harry S. Truman at the hands of Thomas Dewey, the Republican governor of New York and former partner in the law firm, Dewey, Cheatem & Howe?

In the news

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Second Front Pages: BrexitHillary!TrumpUK 2015 electionGreece

On this day...

Chocolate

July 28: National Fondue and Chocolate Day (Switzerland) (pictured)

  • 1020 - Swiss man Arkov Chenbort accidentally drops chocolate into vat of fondue. Entire village enjoys snack.
  • 1439 - A continent-wide fondue shortage in Europe causes citizens to whine, moan, complain, and otherwise be unhappy.
  • 1794 - Robespierre is sent to the guillotine for declaring white chocolate the Chocolate of the Revolution...and for thinking July could be renamed Thermedor.
  • 1956 - The first video game is introduced, allowing the player to move a dot to one of two locations on a projected screen using punch cards. Legendary gamer AAA makes his debut, setting the all-time high score of 13, which stands to this day.
  • 1972 - On a trip to Vietnam, Jane Fondue is captured in a photograph that caused chocolate sales to soar, at least to her for a while.
  • 1999 - After widespread internet rumors concerning chocolate shortages are proven to be false, many of the instigators are banned from the internet.
  • 2007 - Bashing one's head against a brick wall is officially substitued for fondue and chocolate in some of the poorer areas of the world.

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Imagine a world in which the sum of all human knowledge is in your hand.

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More recent articles | Most wanted pages | Requested rewrites | Add to stubs | Lonely pages | Pee Review | Try writing about...

Wotm

WANTED
Name: Bradaphraser (sometimes uses aliases "Bradley" or "Bradafag")
Crimes: hatred of the white peoples of the world, denial of free speech to said peoples, rogue punchlines, and your mother is a whore
Reward for information regarding the accused: Cherry Cake
Contact: prussianblue@yahoo.com


Noobaward

To whom it may concern: I am writing to you today regarding Mr. Nydas, who I understand is applying for a position at your institution. Mr. Nydas is one of the most inspiring students I have ever had the p LOLOLOLOL PENNIS THE MENACE IS MY FAVORITE ACTION FIGURE SHITTY SHITTY BANG BANG LOL LOL WHOAAAAA THEEEEESE IZ KOOL, Y'ALLS leasure to instruct; though deaf, blind, mute and crippled from birth, he has managed to overcome his circumstances and express himself eloquently through his writing. His essays and stories are for him an adventure, an escape from the terribly unfortunate and hopeless reality of his life. Though he knows he is unlikely to survive the next four years, he remains irrepressibly cheerful and determined to become a famous author of children's books. You and I know this will never happen, but when he turns to you with his empty eyes, his face tragically wasted by leprosy, one cannot but root for him in his battle with the cruel, cruel world.


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